In January, I visited Sanford’s in Astoria as part of my 93 Plates project. The owner, Gus (above – His brother and co-owner Chris is below) was talking about some of the stuff that he was up to regarding the changes in restaurant marketing over time, and I wanted to hear more about it. I shot him some questions:
You, your brothers and cousins have been in the restaurant industry all your life. Your dad bought the business in 1975, and as you and your brother took over in the 90s, the restaurant has seen a lot of changes. What did trends you notice working with your father through the 80s?
The trends in the 80’s were quantity vs quality, get it out, get it out big, get it out fast, and get it out cheap. The get it out fast is still relative today, as is the get it out cheap; especially in this economy. Now people want more quality-driven, health-conscious meals. read more …
