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ITasteYourBeer Takes Off
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ITasteYourBeer Takes Off

I recently launched a site called I Taste Your Beer, so if you are looking for Beer Marketing, Beer Advertising, or Advertising for my beer (U C wat I did there?) you should go there and check it out.

SEO aside, I’m very proud of the site. I would love for you to check it out and tell me what you think in the comments section. I need a blog (on my site) so I can talk about this stuff. I might just work that through Tumblr – we’ll see.

For now, I just wanted to share my excitement with you. I’ve received my first payment and my first shipment of beer already! Making money on the internet is easy! Actually, it’s not. I have a bunch of strategies to try to help brewers understand what I’m doing so they get why they should advertise with me. It’s slow going, and the people who are the most excited about the idea so far are the distributors of foreign brands.

The breweries that are most receptive are the bigger ones, which poses the chicken-and-egg question, “Do small breweries not advertise because they are small or are they small because they don’t advertise. Here’s a quote from Mariah Calgione of Dogfish Head Brewery:

We’ve been advertising since day one. We do a lot of advertising in beer publications and on beer sites. Recently, we’ve added some less beer-centric but still beer-focused publications. Most of our marketing dollars and investment goes online.

I am more interested in helping the little guys, but most of them have no clue about marketing. If you have any help for me as far as trying to show someone the reasons why they should start advertising when they previously haven’t, please help me out with this.

I know this is a departure from my usual post, but I can’t help but be excited about the new venture. Why am I excited? Because I’m getting beer and getting paid to drink it. Want proof? here it is.

But I can’t drink them until I go in to shoot the video – that’s the hard part.

{ 4 comments… add one }
  • Tiffany January 13, 2011, 10:27 am

    Nice preview of new packaging on The Reverend from Avery!

    Previewed with Craig of MdV (importer Merchant du Vin). He’s gonna take another look at the promo materials you sent. They’re not generally ones to pay for online advertising, especially if ‘rating system’ is used; he wasn’t clear on the fact that you weren’t ‘rating’ the beer ’til we looked at the site together. We shared two comments on the Sierra Nevada story: (1) gray type isn’t contrasting enough for in-store reading (was fine at my home office, but difficult under our UV-filtered flourescent store lights) and (2) get the camera to pull back a little on you on some of the video shots, especially when demonstrating proper pours. I’d also like to see links to recipes you say pair well with the beer so we can make & pair at home.

    Good job. And congrats on the good SEO placement. Cheers!

    • Hagan February 13, 2011, 9:49 pm

      There are some shots I can get and some I can’t. Especially with the pour – I’m one person using a DSLR for video, so it’s hard to get exactly the shot I want (and impossible to change angles mid-shot. I’m getting better, doing two-part pours, using slow motion, etc. The site is coming right along!

  • chris February 8, 2011, 1:31 pm

    Have you given any thought into using Google’s AdWords? I don’t want to sound like a salesman, but with AdWords, you can actually track how much of an effect your advertising is having. You can directly see its effects; for instance, you know exactly when someone sees your ad and that turns into a purchase. check it out:

    also, i’m sending you an e-mail so be on the look out for it.

    best of luck with iTasteYourBeer. i hope it takes off.

    • Hagan February 13, 2011, 9:46 pm

      I actually use analytics – I know when people clickthrough to LikeStickers. It doesn’t pay me anything, but I control the ads.

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