Two guys and a girl at a bar:
Guy 1 : I like that lugz commercial; it’s like he’s tagging the whole city with his moves.
Guy 2 : Naww, I don’t like it, it doesn’t make you want to buy the shoes.
Girl : I thought it was good. It got my attention.
Guy 2 : Well getting attention is one thing, and making you want to buy something is another.
Girl : So the commercial didn’t make you want to buy the shoes . . .
Guy 1 : But the next time I’m shoe shopping I’ll consider buying them.
Guy 2 : You gotta see my point here. OK, check out this Burger King commericial – Flame broiled goodness in your face.
Girl : It’s good product placement. Definitely appealing.
Guy 2 : Now doesn’t that make you want to buy the Whopper more than the shoes?
Guy 1 : Look, I’m not in a fucking shopping mall; we just got high.
Girl : Yeah. Hitting your target audience is everything.